As the face of some of the biggest global brands, the Bollywood star is ruling the brands market
The biggest determining factor of this appeal is the fact that global luxury brands like Louis Vuitton, Cartier and even pop culture brand heavyweights like Levis and Adidas are choosing Deepika Padukone as their brand ambassador. Conventionally international luxury brands have always taken a product-first and brand-first approach, steering clear of endorsements.
Deepika is no stranger to the global stage- whether it is her international film, awards and recognition for her work, magazine covers or her major event appearances, she has done it all. However, the biggest testament of her global superstardom is that top billing international brands are signing her as their global face, something that no other Indian has achieved so far.
Commenting for this to be a unique case study, a brand expert says, “It is important to note that brands such as Louis Vuitton and Cartier are mammoth brands that are extremely stern about their reputation and representation. These are names that would never sign ambassadors on a whim based on clout or recommendations but make a calculated and precise decision based on data and research. The fact that Deepika Padukone is topping every one of their lists speaks volumes of her ever growing global impact and she is unquestionably the biggest global brand ambassador from India.”