Malaika Arora is all set to announce her newest venture. The model-actress-entrepreneur has invested and has joined hands with Namrata Karad to bring to India the globally popular artisanal accessories brand, Ahikoza.
“Over the years, Namrata’s experience of being an entrepreneur and industry professional has provided her with a robust skill set in marketing, content strategy, consumer growth and strategic business development. She has been privy to numerous distribution partnerships and celebrity endorsements, which has made her leader par excellence in her segment of exclusive and elusive artisanal accessories. So for me to accept her partnership was a no brainer because I am sure together we can make magic,” says Malaika.
Ahikoza was founded by Namrata Karad and the brand prides itself in its unique geometrical design, handcrafted finesse and quality. Their aesthetic geometry, inspired by architectural installations and sculptures, has inspired not just Malaika but many other celebrities to sport their minauderies to the red carpet making this a unique and enviable statement. Not many know that a collaborative initiative between Namrata Karad and veteran model, Barbara Fialho, back in 2017, made Namrata Karad the first Indian designer to co-design a handbag with Victoria’s Secret model.
With over 16 million followers on Instagram, Malaika Arora stays in touch with her fans. She posts fashion tips, her fitness regime, offers healthy food advice and also jumps on to trending reels. On numerous occasions, she has been seen sporting Ahikoza bags because the brand has been her favorite for a while in terms of exclusive fashion and therefore this marriage was inevitable. Malaika and Namrata met to discuss how Malaika’s allegiance and Namrata’s business acumen can come together and make Ahikoza the new Indian sensation.
The India launch of Ahikoza comes after the brand has already made its presence felt among celebrities and the elite. The exclusive brand has been a go-to choice for many big names. One of the prime reasons why big names love the brand is its attention to detail. Each product is finessed to the user’s personal choice. Namrata ensures that the products are very chic, sophisticated, trendy and always in style. Ahikoza’s distinctive candy-colored clutches remain a coveted accessory in the wardrobes of many Indian celebs including Malaika.
With a fashion icon like Malaika investing in such a popular global brand, Namrata Karad’s Ahikoza is sure to have a great future in India. The exclusive brand will be available online.