Adding more to the OTT content pool is Eros Now’s announcement of 33 films and 13 web serials by Kartik Aaryan and Ayushmann Khurrana. The UAE’s massive audience can avail the premium OTT platform’s 46 new content titles that includes 13 originals and 33 film premieres across 8 languages. Promoted through the campaign – #KahaaniHarRangKi, offers a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films as well!
A galaxy of big names will feature in these releases, including Nawazuddin Siddiqui, Rajkummar Rao, Vikrant Massey, Akshaye Khanna, Ranvir Shorey, Amit Sadh, Dulquer Salmaan, Mahesh Manjrekar, Rituparna Sengupta, Mammootty, Sonali Kulkarni, and Rohini Hattangadi, among others. Commenting on the development, Ridhima Lulla, Chief Content Officer, Eros Group, says, “We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. UAE is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before.”
“The promos featuring Ayushmann Khurrana and Kartik Aaryan showcase Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide, ” says Hanif Khatri, Vice President – Operations, Middle East.