H&M is continuing the commitment to a more sustainable fashion future with a collection made from recycled and sustainably sourced materials. This is yet another step towards the goal to only use recycled and sustainably sourced materials by 2030 and to make sustainable clothing available to everyone. The new collection includes a variation of dresses ranging from mini to maxi in length, emphasizes freedom, and strong femininity by contrasting smocking with voluminous movement.
The collection launches 16 of July and will be available in stores and at ae.hm.com with prices starting from 59 AED.
H&M is taking a circular approach to how fashion is made and used. This includes expanding the lifespan of products, as well as only using recycled or other sustainably sourced materials. Already more than half of H&M´s materials used are recycled, organic or sustainably sourced and as of 2020. 100 percent of the cotton used in H&M’s products are recycled and sustainably sourced cotton. By 2030 the goal is to only use recycled and sustainably sourced materials.
The new collection includes a variety of dresses ranging from mini to maxi in length, emphasizes freedom and strong femininity by contrasting smocking with voluminous movement. The majority of pieces in the collection have been made entirely from recycled or sustainably sourced material, such as organic cotton, Tencel™ or recycled polyester and pieces in blends are made from at least 50 percent sustainably sourced materials. It is a collection of dresses for today in materials made for tomorrow.