Vidya Balan-starrer Shakuntala Devi is all set to release on 31 July 2020 on Amazon Prime. While everything has gone online, so have film promotions. As Vidya Balan promotes her upcoming film digitally, she has found a unique way not just to make a fashion statement but also to give a social message.
Nudging for a self-reliant India, Vidya Balan is using her E-promotions to provide a platform for local businesses. Balan displays a collection of locally-manufactured dresses and sarees under the hashtag #vocalforlocal. Let’s look at some of Vidya’s best looks so far:
Dhoti Pants and Kurta
The red dhoti pants and kurta place an emphasis on conscious creation and consumption according to Vidya Balan. It is hand-dyed with minimal Kantha stitch work. Vidya Balan wears it with flower-shaped gold earrings and a coined gold bracelet, adding that glam factor with her dazzling smile.
Floral Kurta and Palazzo
Vidya’s floral outfit is 100 percent natural. This is made from natural fibre composted together with food and garden waste. She dons on a pair of round gold earrings and sports a red pout with it.
Red Cotton Saree
The saree is a trademark of the humble weave of Coimbatore. Vidya Balan’s Korvai Kora cotton saree has a textured body with zari borders in contrasting colours. Vidya Balan pairs it up with a contrasting yellow blouse and a pair of large-ringed pearl earrings. She once again wows in her saree avatar.
Tiered Maxi Dress
Vidya Balan’s tiered maxi is made with cotton and chanderi silk and embroidered with cross-stitch. A pair of sleek and long silver earrings complete Vidya’s look perfectly and compliment her mischievous smile.
Black and Gold Saree
The black and gold saree is another Korvai cotton weave. The saree represents what weavers can innovate with their humble loom and limitations. The look is enhanced with gold-hooped earrings.
Pant Suit
The Indian pantsuit in naturally dyed silk is made by differently-abled artisans in Munnar. Balan urges her followers to look for meaning in clothes than just looks.
Wrap Maxi Dress
The wrap maxi dress has been made in block print. Block print is one of India’s specialties and we must seek to promote it. Balan pairs it up with some chunky gold jewellery.
Digitally Printed Silk Saree
The red silk saree is made with carefully manufactured silk for a low waste process. The star exudes elegance in this look with a neatly tied bun and chunky round earrings.
Which one is your favourite Vidya Balan look?
(Contributed by Deblina Munshi)