the Arab Fashion Week in collaboration with City Walk
Vogue Italia celebrates Vogue Talents day on the official calendar during the Arab Fashion Week 2019
The Arab Fashion Council announces extended dates transforming the fashion week into a 3 weeks festival at City Walk
Dubai, October 3, 2019: Over 40 regional and international prominent designers from the Middle East, Europe and Asia will come together once again for the Arab Fashion Week from 9th to 14th October 2019 in City Walk, the design-inspired open-air lifestyle neighborhood by Meraas. The event celebrates a wide calendar of fashion shows, pop-ups, presentations and trunk shows which will be held at 1422, the world’s first Ready Couture store and the region’s first-ever designer acceleration hub at City Walk.
One of the main features that the Arab Fashion Council will be highlighting in this seasons calendar is the AFC Green Label initiative in line with the United Nations Global Sustainable Goals which is part of the Arab Fashion Week festival. The objective of the AFC Green Label is to promote the responsible approach to the environment by selecting ethical materials. Aiming for a better tomorrow, AFC sponsors fashion brands from around the world that fulfill AFC’s guidelines for the sustainable fashion industry.
The Arab Fashion Week which is the first platform in the region that have introduced the See-Now, Buy-Now concept to the runway allowing the clients to buy their looks 6 months in advance, will bring back this season the traditional trunk shows into life by enabling the luxury buyers to attend a private show in an exclusive salon environment with the designers and this time in partnership with the leading bank Emirates NBD allowing the private banking elite clients to convert loyalty points into fashion coins to purchase the runway collection. Mohammed Aqra, the Arab Fashion Council’s head of partnership said: “We don’t sit and watch, but we create the desire. Together with our multinational partners, we create the need for the luxury market”.
In partnership with Meraas, this year’s calendar has become richer by extending the days until the 26th of October making the fashion week a full fledge festival in City Walk which enables retailers and luxury department stores to participate in outdoor fashion shows, trade fairs and in store events giving the shoppers the chance to take part in the event.
“This season, we have an all-round approach that will focus on the creative economy. We’ll showcase everything at the verge of adding value to the market. Designers will have a chance to sell and boost their artistic products. We shall ensure publicity and ensure that the event attracts many visitors and tourists and this will incline the airline and hospitality industries.
Arab Fashion Week is a powerful entertainment tool that touches the economic growth in the region,” said Jacob Abrian, founder and chief executive officer, Arab Fashion Council.
This year’s edition of the Arab Fashion Week official runway events will showcase the work of high-caliber designers; such as:
- Charbel Zoe
- Kayat Couture
- Dhruv Kappoor
- Kiboskaya
- Fashion Farm Foundation
- Asmaraia
- Hussein Bazaza
- Jonathan Marc Stein
- Fad Institute by Comfort
- Naja Saade
- Nirmaha
- Daniele Carlotta
- Blssd
- Malliny Moldova
- Vareryia As’ad
- Ezza Tuba
- Nora Al Shaikh
- Mehmet Korkmaz
- Mia Couture
- Sophia Nubes
- Sophie Couture
- Baravia Couture
- Bav Tailor
- Rami Kadi
- Mikhail Chamoun