Katrina Kaif launched her make-up label Kay Beauty in 2019 with the aim of crushing many stereotypes. In her words, it is an extension of her personality and a representation of who she really is. With the beauty brand, she has reached out to many women and conveyed the message of self-love and self-acceptance.
When she launched her brand, the men of Bollywood took to their social media to congratulate her on Kay Beauty. These include Mr Amitabh Bachchan, Salman Khan, Hrithik Roshan, Aamir Khan, Varun Dhawan, and Aditya Roy Kapur among the others.