The multi-award-winning SS Rajamouli film is streaming exclusively in Telugu with English subtitles on ZEE5 Global
Days after the coveted Golden Globe win, the SS Rajamouli creation – RRR starring South superstars Ram Charan and NTR Jr – continues to script history with its latest wins at the prestigious Critics Choice Awards (CCA), winning Best Song, for M.M. Keeravani’s ‘Naatu Naatu‘ and Best Foreign Language film at CCA. This follows its recent win at the LA Film Critics Association in the Best Music category for ‘Naatu Naatu‘.
RRR’s winning streak marks a new era for South Asian entertainment. In 2022 alone, the film amassed 1,000 million streaming minutes in the first 10 days of the launch on ZEE5, trending #1 in all 4 languages. It became a humongous hit not only in India but all across the globe.
RRR’s win also comes on the back of a significant rise in consumption of South Indian language content in recent months across platforms and especially on ZEE5, led by Telugu and Tamil hits content on the back of other blockbuster hits like Karthikeya-2, Valimai and others.