Siddhant Chaturvedi, known for his stellar acting performances, is once again channeling his artistic side — this time by lending his voice to the latest TVC of a leading sportswear and footwear brand, where he also stars as the campaign’s face.
The newly launched film features Siddhant in full form—working out, playing football, acing a fashion shoot — all set against a vibrant rap track voiced and performed by him. Styled like a kinetic music video, the campaign celebrates self-expression, performance, and grit, with Siddhant leading from the front.
This isn’t his first vocal outing. Siddhant has earlier lent his voice to projects like Kho Gaye Hum Kahan and the cult hit Gully Boy. He also recently voiced a campaign for a premium luggage brand of which he’s the ambassador, further proving that he’s as powerful behind the mic as he is in front of the camera.
A published poet and passionate performer, Siddhant infuses the TVC with raw energy and rhythm, turning a commercial into a creative statement. His voice, laced with authenticity and edge, makes the ad feel less like a traditional spot and more like a youth anthem. By combining sound, sport, and swagger, the campaign taps into India’s next-gen mindset — and Siddhant, with his fearless individuality, is the perfect face (and voice) to lead it.
On the work front, Siddhant will next be seen in Shazia Iqbal’s Dhadak 2 and in Vikas Bahl’s quirky comedy Dil Ka Darwaza Khol Na Darling. Buzz is also building around a potential collaboration with Sanjay Leela Bhansali — adding yet another dimension to his ever-evolving artistic journey.