In an era where every outfit might end up online, Gen Z’s relationship with fashion has shifted from the sidewalk to the scroll. Vivaan Shenoy takes us through why social feeds have become the new runway, where likes, shares, and aesthetic grids matter more than comfort or practicality.
Fashion for the Feed
Gen Z’s outfits are increasingly curated with the camera in mind. A look may never leave the bedroom or studio, its purpose fulfilled in a carousel post or a 15-second TikTok. Think dramatic silhouettes, metallics, and color clashes that pop on screen but rarely translate to everyday wear.
One-Time Wear, Infinite Reach
Digital style often thrives in isolation from reality. Trends born on TikTok, like micro mini skirts, oversized parachute pants, or surreal accessories, are designed to grab attention in a fast-paced algorithmic world. These pieces make a statement, even if they never see a sidewalk.
This new “try-on culture” encourages fashion as performance. Outfits are chosen for their visual impact and virality, not for their wearability.
Screens Over Streets?
As fashion becomes increasingly performative, it sometimes strays from functionality. Layered outfits, bold fabrics, or heavy boots may look flawless online, but rarely make sense for daily life, especially in cities like Dubai, where weather and practicality play a major role.
Real Style Still Matters
At the same time, there’s a growing interest in authenticity and grounded fashion. More Gen Zers are turning toward normcore, vintage staples, and minimalist looks that reflect real lives, not just content creation.
Sustainability, rewear culture, and capsule wardrobes are gaining traction, proving that the generation isn’t just chasing trends, but also redefining them on their own terms.
The Final Fit
Yes, Gen Z is often dressing for the screen. But that doesn’t make their style any less real. In a world where identity is shaped both online and off, digital-first fashion is simply the evolution of self-expression.