In celebration of World Ocean Day on June 8th, Mermaids of Arabia is inviting families across the UAE to experience the wonder of mermaids while learning how to
protect the oceans at The Dubai Mall. Children can transform into mermaids or pirates, meet a live mermaid, take the powerful Ocean Protectors Pledge, and leave with themed photos, gifts and activity books that extend the magic at home.
Through captivating live performances, storytelling, and original music, Mermaids of Arabia blends fantasy with environmental education – empowering children to become the next generation of ocean protectors.
As part of this mission, the Ocean Protectors Singalong Challenge is launching, inviting kids to post videos singing the Ocean Protectors song. To join the fun, families can follow and tag @MermaidsofArabia, and tag three friends in the comments. Lucky winners will receive a magical party for their group.
“We believe kids will protect what they love, and our goal is to help them fall in love with the ocean through joy, music and magic. After leaving the corporate world in 2017, I wanted to create something that would uplift
young hearts. World Ocean Day is a great opportunity to turn magic into meaningful action – and remind children of the power they hold to protect the planet.”– Josephine Adams, founder of Mermaids of Arabia
Behind the scenes, Mermaids of Arabia is making meaningful changes to reduce its
environmental impact. Face gems, artificial nails and decorative stickers are being phased out, while all plastic packaging has been eliminated across products. Bubble wrap has been replaced with biodegradable wool, and plastic makeup applicators have been swapped for sustainable bamboo alternatives. These changes reflect a deep commitment to the same ocean-protecting values that Mermaids of Arabia hope to inspire in children every day.
At the heart of the initiative is the “Protect the Ocean” school tour – a 45-minute session where a mermaid leads ocean-themed breathing exercises to help calm the nervous, reads a custom story, live singalongs with affirmations and a Q&A. Children take the Ocean Protectors Pledge, receive a certificate, and bring home activity worksheets to continue the learning.
Mermaids of Arabia also publishes The Tides – A Sea of Positivity, a free in-store newspaper featuring ocean-saving tips, original stories, and a certificate kids can proudly hang at home.
(Contributed by Maithili Bachani)