In a city known for its glitz, gloss, and gold, there’s a new status symbol walking the runway, sustainability. From designer showrooms in DIFC to curated pop-ups in Alserkal Avenue, Vivaan Shenoy walks you through how eco-fashion is rewriting the rules of Dubai’s style scene, one conscious closet at a time.
Green is the New Black
Once dismissed as dull or “granola,” sustainable fashion is now the ultimate flex. Dubai’s fashion-forward crowd, influencers, stylists, and designers alike are embracing pieces that not only look good but do good.
Think: organically dyed abayas, upcycled streetwear, and biodegradable heels that are as high on ethics as they are on elevation.
Labels That Lead the Change
Brands like The Giving Movement, All Things Mochi, and Endless are leading the charge, producing luxe, low-impact clothing designed in Dubai. Homegrown names are going global and so is their mission: sustainability without compromising style.
Even international labels are catching on. From Stella McCartney pieces lining the racks at THAT Concept Store to eco-conscious collections popping up at Bloomingdale’s, it’s clear: Dubai is no longer playing catch-up, it’s setting the pace.
More Than a Trend
Make no mistake, eco-fashion isn’t a seasonal fad. It’s a movement with staying power. From slow fashion forums at Fashion Forward Dubai to clothing swap events at Ripe Market, the city’s creatives are building community around conscious consumption.
And in true Dubai style, eco doesn’t mean dull. It means experimental silhouettes, desert-toned palettes, and tech-infused textiles, sustainability, reimagined through a Middle Eastern lens.
Final Stitch
In a place where image is everything, it’s refreshing to see the shift toward substance and sustainability. Eco-fashion is no longer on the sidelines, it’s center stage, redefining what it means to be stylish in 2025.