Smriti Irani, the biggest and most legendary actresses of Indian television, became a household name with her iconic portrayal of Tulsi in Kyunki Saas Bhi Kabhi Bahu Thi. After venturing into politics and making her mark globally with her vision and initiatives, she made a powerful return to television after 25 years with the new season of the same show. She proved that to be able to go back to your roots after decades and successfully so, is a win and unprecedented. Once again, she is captivating audiences and dominating the screens, proving her timeless appeal. Beyond entertainment, Smriti is using her presence and her character to bring meaningful conversations and change to society. With this comeback, she is not just reclaiming her throne in television but also reshaping the very way Indian TV engages with viewers.
Where storytelling meets real-world impact after politics
The new season of Kyunki Saas Bhi Kabhi Bahu Thi has struck a chord, especially with younger audiences. Smriti Irani highlighted how the show remains relatable by weaving real-life issues like body shaming, ageing, and everyday challenges into its storyline. By blending fiction with modern realities, the new season connects with families and the current generation alike, allowing Smriti to make a meaningful impact beyond her political career.
A legendary return that’s rewriting TV history
As Smriti Irani makes her much-anticipated comeback after 25 years in Ekta Kapoor’s new season of Kyunki Saas Bhi Kabhi Bahu Thi. At a recent event, Irani reflected on her journey and the evolution of the TV landscape, emphasizing how she is reuniting with a creator known for exploring various mediums. Together, they are set to present a fresh narrative on the same platform, bringing new perspectives and innovative ideas to the audience.
The original magic, reunited after a quarter century
Smriti Irani returns to television after 25 years with Kyunki Saas Bhi Kabhi Bahu Thi 2, reuniting with producer Ekta Kapoor, the same channel Star Plus, and her original cast. Her comeback reflects trust and loyalty, while also bringing a fresh perspective to the beloved show, proving that even after decades, she continues to innovate and captivate audiences.
Audiences glued for 104 minutes straight
Smriti Irani’s Kyunki Saas Bhi Kabhi Bahu Thi and how Smriti is not only winning hearts on television but also making waves on digital platforms. She revealed that the series has far exceeded expectations on OTT, a medium that didn’t exist when the original show first aired 25 years ago. The show now enjoys a monthly viewership of nearly 5 crore, a daily audience of about 1.5 crore, and a weekly viewership of 2 to 2.5 crore. Remarkably, audiences spend an average of 104 minutes per week on the show, compared to 20–28 minutes for other digital dramas. Smriti’s return demonstrates how timeless storytelling can resonate with viewers across generations and platforms.
Bill Gates on Indian television for the first time with Smriti Irani
Smriti Irani is once again making waves on Indian television with the new season of Kyunki Saas Bhi Kabhi Bahu Thi, now collaborating with Bill Gates for a special cameo – the first time ever. Together, they leverage the show’s reach on Star Plus to highlight crucial issues like maternal and child health. Smriti’s iconic presence, combined with Gates’ global influence, ensures the series not only entertains but also sparks meaningful conversations, inspiring audiences and creating a powerful impact across generations.