Aditya Rikhari’s Sahiba continues to rule the music charts, retaining its number one position even as the soundtrack of the blockbuster films such as Dhurandar gain widespread popularity. At a time when big-budget film music often commands listener attention through heavy marketing , publicity, scale & star power, Sahiba’s sustained and consistent success out shines it all the way.
The song’s consistent chart performance is driven by diverse audiences and super fan engagement at a very strong and solid pace.
Its continued chart leadership highlights a major wave of change in the music landscape in India, where authenticity and strong storytelling is what the audience truly values I today’s times.