Aanand L Rai’s Colour Yellow stands as a refreshing anomaly, a production house that refuses to be boxed into a single genre or storytelling style. With an impressive roster that spans everything from heartwarming romances to spine-chilling horror and edge-of-the-seat thrillers, the banner has consistently championed novelty over nostalgia, backing fresh voices and out-of-the-box narratives that resonate with evolving audience sensibilities. As the studio gears up for its next survival romance thriller, Tu Yaa Main, Colour Yellow’s stand as Bollywood’s most versatile creative force continues to grow, proving that true cinematic success lies not in repetition, but in the courage to explore uncharted territories.
Romance – The Tanu Weds Manu Franchise
The Tanu Weds Manu and Tanu Weds Manu Returns remain class apart when it comes to contemporary romance, blending small-town authenticity with relatable relationship dynamics that struck a chord with audiences nationwide. Kangana Ranaut’s fiery Tanu became an iconic character, and R Madhavan as Manu, raised the bar for life partners, and the franchise proved that love stories don’t need exotic locations or larger-than-life melodrama to succeed, but just honest storytelling and characters you genuinely care about.
Comedy – Shubh Mangal Saavdhaan Franchise
Colour Yellow fearlessly tackled taboo subjects with their Shubh Mangal franchise (Shubh Mangal Savdhaan & Shubh Mangal Zyada Savdhaan), wrapping sensitive topics like erectile dysfunction and homosexuality in layers of humor and heart. These films demonstrated the production house’s commitment to socially relevant cinema that entertains while also educating, using comedy as a vehicle to spark necessary conversations without ever feeling preachy or heavy-handed.
Horror – Tumbbad
Perhaps the crown jewel in Colour Yellow’s diverse catalog, Tumbbad redefined Indian horror cinema with its atmospheric storytelling, stunning visuals, and folklore-based narrative. The film’s cult status today is proof of the production house’s willingness to back unconventional projects that prioritize artistic vision over commercial predictability, proving that audiences hunger for intelligent, genre-elevating content.
Thriller – Haseen Dillruba Franchise
With the Haseen Dillruba films on Netflix, Colour Yellow successfully navigated the streaming space with twist-laden, performance-driven thrillers that kept viewers guessing until the very end. The franchise showcased the banner’s adaptability to changing consumption patterns while maintaining its commitment to strong female protagonists and narratives that unsettle traditional Bollywood expectations of love, loyalty, and morality.
Sports Drama – Mukkabaaz
Mukkabaaz brought out the realism to the sports drama genre, exploring caste politics and systemic oppression through the lens of a lower-caste boxer wanting to achieve his dreams. The film showcased Colour Yellow’s dedication to amplifying marginalized voices and telling stories that matter, using the sports framework to deliver a powerful social commentary that lingered long after the credits rolled.
Crime – Good Luck Jerry
Good Luck Jerry proved that Colour Yellow could seamlessly adapt international content for Indian audiences, transforming a Tamil original into a Hindi crime caper with heart. Janhvi Kapoor’s performance as a working-class woman caught in the drug trade and her fight for survival, demonstrated the production house’s knack for character-driven narratives that balanced commercial appeal with authentic storytelling rooted in everyday struggles.
With rumors swirling that ALR is set to helm a period romance drama, the production house could soon add yet another feather to its already impressive cap, thus cementing its status as the only major banner to have successfully conquered every significant genre in Indian cinema. In doing so, Colour Yellow has established a philosophy that treats cinema as a living, breathing art form meant to reflect the full spectrum of human experience and not just the parts that guarantee box office returns.