Zee5 has announced that it has entered into a strategic partnership with India’s leading content and IP studio Applause Entertainment, a venture of Aditya Birla Group for a multi-show association. . ZEE5 Global unveiled its first offering as part of the partnership, titled Kaun Banegi Shikharwati produced by Applause Entertainment in association with Emmay Entertainment and directed by Gauravv Chawla and Ananya Banerjee. The original will premiere exclusively on ZEE5 in January 2022. Kaun Banegi Shikharwati, is a dramedy series with a unique take on a dysfunctional royal family.
In line with its content strategy keeping the viewer at the centre, ZEE5 Global has been engaging with the top talent in the creative ecosystem to build a compelling slate of originals and movies. Through its partnerships with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari, and Red Chillies Entertainment amongst others, the platform has consistently delivered the most remarkable and highly loved shows across the digital entertainment ecosystem. And now with its new partnership with Applause Entertainment, which is renowned for bringing unique and compelling narratives to audiences in India and the world over, both brands are pushing the envelope further in Kaun Banegi Shikarwati that promises to be an entertainment delight.
A clutter-breaking comedy-drama, Kaun Banegi Shikharwati features a spectacular cast of renowned Bollywood faces, including Naseeruddin Shah, essaying the role of the King while Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters, and Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha play key roles.