In a landmark leadership initiative that sets a new benchmark for corporate culture in the UAE’s real estate sector, Ankur Aggarwal, Founder and Chairman of BNW Developments, has introduced a first-of-its-kind Homeownership Reward Programme, rewarding the company’s top-performing sales professionals with branded apartments at RAK Central, reinforcing BNW’s leadership philosophy.
A home is not just a structure of walls and windows. It is where dreams begin, families grow, milestones are celebrated and life truly unfolds. While most developers reward performance through bonuses and short-term incentives, Ankur Aggarwal has redefined recognition by designing a long-term, asset-based reward model that turns high performers into homeowners, reflecting his belief that those who help build dreams deserve to live them too.
The Homeownership Reward Programme has been conceptualised and designed by Ankur Aggarwal as part of BNW’s people-first leadership framework, where employee wellbeing, long-term loyalty and generational security are treated as strategic pillars of the company’s success. It is a life-changing gesture that goes beyond conventional recognition programs.
“This initiative extends beyond recognition; it marks a meaningful, life-changing chapter. When you place house keys in someone’s hands, you are not just recognising numbers on a performance sheet, you are giving them security, dignity and a sense of belonging. For us, this is how leadership at BNW creates impact beyond the boardroom.”
– Dr. Vivek Anand Oberoi, Co-Founder and Managing Director of BNW Developments
Ankur Aggarwal, Founder and Chairman of BNW Developments, said, “At BNW, we have always believed that our people are our greatest investment. Projects can be replicated; markets can change, but culture defines who you really are. Gifting homes to our top performers is our way of saying that their stability, their families, and their futures matter to us just as much as balance sheets and sales figures. When your people grow with you, that is when a company truly becomes a legacy.”
The recipients were selected based on merit, consistency and long-term contribution, reflecting BNW’s commitment to structured, policy-driven recognition. With this milestone, BNW further strengthens its position as one of the most employee-centric developers in the region, raising the standard for what it truly means to care for people behind the brand.