VAN CLEEF & ARPELS SHOWCASES THE POETRY OF TIME AND THE BRASSÉE DE LAVANDE AUTOMATON AT DUBAI WATCH WEEK
Van Cleef & Arpels marks its presence at Dubai Watch Week 2025 with an enchanting celebration of watchmaking savoir-faire and creative expression. Through the Poetry of Time exhibition, the Maison invites visitors on a captivating journey through the mechanics of enchantment, a world where craftsmanship and imagination intertwine.
The immersive scenery showcases the Maison’s emblematic universes: ballerinas and fairies, Poetic Astronomy, love stories, and Enchanted Nature. From dial to dial, each creation narrates a story of beauty, emotion, and precision. A cabinet of curiosities features archival documents and patrimonial pieces, while the central area, furnished with four workbenches, highlights craftsmen’s expertise.
Among the highlights presented is the Brassée de Lavande automaton, a new masterpiece joining the Extraordinary Objects collection. This poetic creation pays tribute to the wonders of flora and fauna: as the automaton comes to life, a lavender corolla unfurls to reveal a fluttering butterfly, accompanied by a harmonious melody. The piece embodies Van Cleef & Arpels’ distinctive vision of the Poetry of Time, where technical mastery meets artistic wonder.
“This new journey is an immersion into the singularity of Van Cleef & Arpels watchmaking. At the crossroads of savoir-faire and expertise, the Maison’s creations reflect a distinct philosophy, offering time for emotion and contemplation.”
– President and CEO of Van Cleef & Arpels, Catherine Renier
Through its presence at Dubai Watch Week 2025, Van Cleef & Arpels demonstrates its enduring commitment to preserving and transmitting rare crafts, combining innovation, creativity, and poetry in every creation.