Since 1975, Oakley has pioneered sport and culture through breakthrough technology and future-forward design. And now, Meta and Oakley are teaming up to deliver a brand-new category of Performance AI glasses.
Oakley Meta glasses are a new product line that will combine Oakley’s signature design DNA with Meta’s industry-leading technology to give deeper insights into your physical capabilities and help you share your biggest wins — on and off the field. The line will launch in a new global campaign starring Team Oakley athletes: World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”
Introducing Oakley Meta HSTN
Their first product for athletes and fans alike, Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in camera and share your unique POV. Get pumped up with your favorite playlist, listen to podcasts, and more, thanks to powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential.
Oakley Meta HSTN is taking the game to the next level with features that represent the evolution of AI glasses:
- More Battery Stamina: Oakley Meta HSTN will also provide 40 per cent longer battery life, lasting up to eight hours of typical use and up to 19 hours on standby. The glasses also come with a charging case that can deliver up to 48 hours of charging on the go.
- Higher Resolution Camera: Oakley Meta HSTN, the first product in the collection, will include key tech improvements, including Ultra HD 3K recording, so videos will be clearer and higher resolution than Full HD (1080p).
- Meta AI meets Performance AI glasses: With Meta AI, your personal AI assistant, built in, athletes can get more out of their Oakley Meta HSTNs right out of the box. For example, you can level up the competition in a whole new way when playing a round of golf. Need to know how the wind is going to affect your drive? Ask, “Hey Meta, how strong is the wind today?” and channel your inner Team Oakley Athlete J.R. Smith. Or, like Boo Johnson, record epic moments and post to Stories, hands-free, by saying “Hey Meta, take a video.” Get answers to a range of questions, whether you’re improving your game or checking the surf conditions.(Contributed by Shivansh Shetye)