Cinema and television have long been a source of inspiration and wanderlust for audiences. Whether it’s the sweeping landscapes, enchanting cities, or mystical worlds brought to life on screen, movies and TV shows have the power to transform obscure locations into global tourist destinations. Here’s a look at some iconic examples of productions that have significantly boosted tourism around the world.
New Zealand – The Lord of the Rings and The Hobbit
Peter Jackson’s adaptations of J.R.R. Tolkien’s fantasy novels brought the dramatic landscapes of New Zealand to the world’s attention. The lush greenery of Matamata became the idyllic Hobbiton, while Mount Doom was represented by Mount Ngauruhoe. Tourism in New Zealand skyrocketed, with visitors flocking to experience the “Middle-earth” magic. The government even launched campaigns branding New Zealand as the home of Middle-earth.
Key Spots to Visit:
- Hobbiton in Matamata
- Tongariro National Park (Mount Doom)
- Fiordland National Park
Dubrovnik, Croatia – Game of Thrones
Dubrovnik’s medieval architecture served as the primary filming location for King’s Landing, the capital of Westeros in HBO’s Game of Thrones. The city’s stone walls, fortresses, and narrow streets became iconic as millions tuned in to follow the show. Tourism in Dubrovnik increased by 30% during the height of the show’s popularity, with walking tours dedicated to filming locations now a major attraction.
Key Spots to Visit:
- Lovrijenac Fortress
- The Jesuit Staircase (Cersei’s Walk of Shame)
- Pile Gate
Scotland – Outlander
The time-traveling romance series Outlander has brought global attention to Scotland’s stunning landscapes and historic sites. The rugged beauty of the Highlands, castles, and ancient stone circles have drawn fans seeking to immerse themselves in the world of Claire and Jamie Fraser. Scottish tourism saw a 67% increase in visitors to key locations after the show’s debut.
Key Spots to Visit:
- Doune Castle (Castle Leoch)
- Culloden Battlefield
- Glen Coe
Northern Ireland – Game of Thrones
While Dubrovnik represented King’s Landing, much of Game of Thrones was filmed in Northern Ireland, showcasing its natural beauty. From the Dark Hedges (the Kingsroad) to Ballintoy Harbor (the Iron Islands), fans have flocked to experience these dramatic landscapes firsthand. Tourism in Northern Ireland saw a 12% annual growth thanks to the show.
Key Spots to Visit:
- The Dark Hedges
- Castle Ward (Winterfell)
- Cushendun Caves
Paris, France – Emily in Paris
Netflix’s Emily in Paris renewed global fascination with the City of Light, particularly among younger audiences. Showcasing Parisian cafés, landmarks, and the city’s romantic vibe, the show boosted tourism, especially as pandemic restrictions eased. Fans have flocked to locations like the Place de l’Estrapade and the Palais Garnier.
Key Spots to Visit:
- Place de l’Estrapade (Emily’s neighborhood)
- Café de Flore
- The Seine River
Alnwick Castle, England – Harry Potter
This majestic castle in Northumberland was featured prominently in the early Harry Potter films as Hogwarts School of Witchcraft and Wizardry. Visitors can even take broomstick-flying lessons on the same grounds where Harry learned to fly. The castle’s connection to the beloved series has made it a must-visit spot for fans.
Key Spots to Visit:
- Alnwick Castle (Hogwarts)
- Glenfinnan Viaduct (The Hogwarts Express route in Scotland)
Skellig Michael, Ireland – Star Wars: The Force Awakens and The Last Jedi
This remote island off the coast of Ireland gained fame as the site of Luke Skywalker’s hideaway in the Star Wars sequels. The jagged cliffs and ancient monastic ruins captivated audiences, prompting a surge in visitors to the UNESCO World Heritage Site. However, concerns about preserving the fragile ecosystem have led to strict visitor regulations.
Key Spots to Visit:
- Skellig Michael
- Portmagee (launch point for island tours)
Petra, Jordan – Indiana Jones and the Last Crusade
The ancient city of Petra, a UNESCO World Heritage Site, gained renewed fame after being featured as the Temple of the Holy Grail in Indiana Jones and the Last Crusade. The film introduced the rose-red city to a global audience, and it has since become one of the most popular tourist destinations in the Middle East.
Key Spots to Visit:
- Al-Khazneh (The Treasury)
- Siq Canyon
Hawaii – Jurassic Park
Steven Spielberg’s Jurassic Park series showcased Hawaii’s lush tropical landscapes, particularly the islands of Kauai and Oahu. The dramatic waterfalls, valleys, and jungles captivated audiences, solidifying Hawaii as a top tourist destination. Tours of iconic film locations remain popular to this day.
Key Spots to Visit:
- Manawaiopuna Falls (Jurassic Falls)
- Kualoa Ranch (the site of multiple scenes)
Iceland – Various Productions
Iceland’s otherworldly landscapes have made it a favorite for filmmakers. Game of Thrones, The Secret Life of Walter Mitty, and Interstellar are just a few of the productions that showcase its dramatic glaciers, volcanic terrain, and waterfalls. The country has seen an incredible increase in tourism, with visitors seeking to explore its untouched beauty.
Key Spots to Visit:
- Thingvellir National Park (Game of Thrones Beyond the Wall scenes)
- Vatnajökull Glacier (Interstellar ice planet)
- Skógafoss Waterfall
[Contributed By Anushka Gaikwad]