The beauty industry is going boom with the Middle Eastern takeover, the centuries old tradition blends with modern innovation to redefine global beauty standards. From oud permeated scents to dark kohl eyes have graced Arab culture for generations. The signature looks of the Middle-eastern region – flawless contoured skin, thick chisel brows, and golden glowing skin are sought-after worldwide, with major cosmetic and skin-care brands.
Middle-eastern beauty trends are taking the global beauty industry by storm, luxury, and innovation. Let’s take a look of the most trending beauty looks of the Arab region, globally.
Oud-based Fragrances
A dark, scented heartwood, Oud, produced from Aquilaria tree trunks is a result of resin. It stands out for its warm and earthy fragrance, and known for its signature woody profile.
The different and worlds’ best oud scents are Chinese Oud, Amber Perfume, Oud Leather, Byredo Mumbai Noise, Maison Crivelli Oud Maracuja, Maison Francis Kurkdjian Oud Silk Mood, Killian Musk Oud, Julliette Has a Gun Another Oud, and many more as such.
Brands like Tom Ford, Dior, and Jo Malone have launched oud-infused perfumes inspired by the Middle-eastern perfumery traditions.
Kohl & Smudged Liner
Dramatic kohl and eyeliner is a centuries old fashion and tradition in the Arab region, it has influenced runway glam looks globally. The celebrities and models have inherited the smudged-bold black liner and has become a go-to makeup for many.
One unknown fact about kohl – it is known to protect one from harsh sunlight and evil-eye. Slowly, applying kohl, became a part of daily life for both and women as it signifies the beauty of the eyes making it look aesthetic.
Kohl raged eyes are the talk of the town as how celebrities like Alia Bhatt and Jahnvi Kapoor are onboard with their stunning kajal looks.
Lush and Thick Brows
Arab women are known for their thick and sculpted brows, and this trend has taken over the world. Techniques like micro-blading, soap brows, and brow lamination are in high demand as it is inspired by the Middle-eastern eyebrow aesthetic.
The era of thin eyebrows has gone, and ladies all-around-the-world have openly accepted their thick and bold eyebrows.
Full Glam and Contoured
The glamorous look with the flawless contouring is inspired by renowned Arab makeup artists like Huda Kattan, Bassam Fattouh, and Hind Nourssine who have influenced the global beauty trend.
The flawless skin, cheekbones that stand-out, and high coverage foundation has set the standards high in the beauty industry. The dark eyeshadow, lipstick, blush, and highlighter is a must.
The deep reds, rich brown, and velvety matte lipsticks are a huge trend, and brands like MAC, Huda Beauty, Charlotte Tilbury have launched shades influenced by the classic Arab lipstick lure.
In recent years, the soft glam look with glossy or nude lips, brown or pink look is trending globally, but the Arab ladies stick to their usual glamful look.
Henna Art Revival
A cultural tradition in Middle-east and the Islamic culture, but no longer applied for just weddings and festivals. The white henna, glitter henna, and minimalist designs are trending not only in GCC but worldwide.
The ‘Sanam Teri Kasam’ actress, Mawra Hocane, applied minimalist white henna on one of her shoots recently. Henna artists in India are also learning how to apply arabic henna as most ladies prefer it as the curves and strokes differ.
Arabian Inspired Nail Arts
The nail art inspired by the Arabs stand out as the intricate and bold designs usually reflecting their love for the region in an elegant manner.
The rich and grand color palette, embellished designs, long and sculpted nails especially almond shape, chrome and metallic finishes, celebration and event specific nails – special designs come out during Eid or any other occasions celebrated.
The unique designs of nail art have influenced other individuals globally, salons give a big shout-out for the majestic designs world-wide.
With the rise of Arab beauty moguls and the global demand for high-glam, statement-making aesthetics – Middle-eastern beauty is not just a regional influence, it’s a global phenomenon.
(Contributed by Wajeeha Syed)