The new fashion frontier is in town, and its pixel perfect. From runway to avatar – the world of digital fashion is revolutionizing about how we think about style. No more worrying about stains, environment, or size – your next wardrobe favorite is just a click away.
It is the best initiative taken when it comes to sustainable fashion. Digital fashion reduces waste and carbon footprints by eliminating the need for physical production, shipping, and disposal. With influencers and creators needing fresh content daily, digital fashion offers unlimited styling possibilities without wardrobe clutter.
Covid-19 accelerated digitalization, and the fashion world has boomed upwards. Fashion businesses are engaging consumers and top-notch brands have started selling their brands in the marketplace.
If you see, games like Second Life (2003), Fortnite (2017), Roblox (2006), and many more brought in the idea of digital fashion or can say styling the avatar our way. Balenciaga, Louis Vuitton, and Gucci have released special collections in partnership with Fortnite, League of Legends, and The Sims.
Snapchat, the most common app for sending streaks, chatting, or styling up the Bitmoji – now are selling clothes to style our avatar from brands like Levis, American Eagle, Versace, Nike, DressX, and many more. Digital fashion allows designers to push creative boundaries without material limitations, creating avant-garde designs that might be impractical in real life.
Gucci Virtual Sneakers
Luxury brand Gucci launched digital sneakers, the ‘Gucci Virtual 25,’ which users can wear in augmented reality or within gaming platforms. These exclusive, non-physical shoes offer an entry into high fashion at a fraction of traditional luxury costs.
Balenciaga x Fortnite
Balenciaga collaborated with Fortnite to introduce designer outfits for in-game characters, bringing luxury fashion to gaming audiences and blending physical and digital fashion landscapes.
Nike and RTFKT
Nike acquired RTFKT, a leading digital fashion and NFT brand, to create virtual sneakers and collectibles, further solidifying the fusion of streetwear and digital fashion.
The beauty is in endless possibilities, being in both the hands of creative and audience.
(Contributed by Wajeeha Syed)