After a heartwarming response in previous years, Landmark Leisure and it’s flagship brand, Fun City is calling on all UAE residents to spread the love this Ramadan by donating toys to children in need with the “Share a Toy’ initiative 2025 – in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACD).
This initiative is all about bringing families together to make a real impact in the lives of underprivileged kids across the UAE. It’s a simple yet powerful way to foster kindness, generosity, and compassion in children while teaching them the importance of empathy and selflessness. Not only will donors bring smiles to the faces of the little recipients, but they’ll also be planting seeds of social responsibility in the next generation—proving that even the smallest acts of kindness can create ripples of positive change. In fact, over the past three years, this initiative has grown exponentially, with donations soaring beyond 20,000 toys!
“Now more than ever, it is vital to cultivate kindness and empathy in the hearts of our future leaders – our children. At Landmark Leisure, we believe that every child deserves the joy of play, as it is essential for their overall development and well-being. The initiative has been running for close to half a decade, and it continues to inspire us as we see incredible participation year after year. We are extremely proud to carry this initiative forward this Ramadan as well, calling on everyone join us in making a difference and supporting this cause.”
– Silvio Liedtke, CEO of Landmark Leisure, GCC & India
Participating is easy! Just drop off your children’s pre-loved toys in good condition at collection boxes in participating stores across the UAE. These toys will then be distributed to children in need by Emirates Red Crescent. And after giving, don’t forget to reward your little ones with a fun-filled day of Big Rides, kid-friendly attractions, and video games at your local Landmark Leisure outlet!
So, let’s make this Ramadan extra special by spreading joy, one toy at a time, and help build a brighter, more connected community.
(Contributed by Wajeeha Syed)