Bridgestone Corporation has announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture.
In top-level professional race series, Bridgestone’s support will primarily come through supplying Bridgestone POTENZA tyres for SUPER GT car races in Japan. The leading tyre manufacturer will also provide Bridgestone BATTLAX tyres for motorcycle races for All Japan Road Race Championship motorcycle races and Endurance World Championship (EWC), the world’s foremost series of endurance motorcycle races by Fédération Internationale de Motocyclisme (FIM). With Firestone FIREHAWK tyres for car races, the company serves as the exclusive tyre supplier for the prestigious motorsport series in North America, the NTT INDYCAR® SERIES*1, which includes INDY500.
Bridgestone also supports grassroots motorsports. It continues to supply tyres to Super Taikyu Series races as the official tyre supplier. In addition, it will supply tyres for the All-Japan Gymkhana Championship and Mazda’s grassroots motorsport races as well as the TOYOTA GAZOO Racing GR86/BRZ Cup, a race series that uses mass-produced tyres, and the TOYOTA GAZOO Racing Rally Challenge, a grassroots motorsport rally for beginners. At the same time, the company will seek to expand the fanbase for motorsport through the continuation of the POTENZA Circuit Challenge, an open-participation event that offers beginners the opportunity to take their first drive around the circuit.
By supporting sustainable motorsport activities with primarily tyres equipped with “new premium” ENLITEN®*2 technology, which is the base technology for product design, Bridgestone is providing support for a carbon-neutral mobility society. The company will continue to sponsor the Bridgestone World Solar Challenge,*3 a world-leading solar car race held in Australia for which the company has been the title sponsor since 2013. The company will supply competitors in this race with tyres equipped with ENLITEN® technology and that use recycled and renewable materials at higher ratio. The company will also continue its title sponsorship and support of the Bridgestone FIA ecoRally Cup,*4 an international competition in which non-professional drivers compete with a focus on electricity efficiency using zero-emissions vehicles.
As a new undertaking in 2025, Bridgestone will begin supporting the KYOJO CUP, a series of races for female drivers as the official tyre supplier and contribute to the realization of the diversification of motorsport culture.
“Bridgestone will accelerate sustainability of the entire value chain, where it ‘produces’, ‘uses,’ and ‘renews’ tyres to raw material with motorsport tyres as the starting point and spread it to the entire group with using races as a ‘Mobile Laboratory,’ To this end, we will evolve our motorsport activities to the next stage with our new management structure leveraging the global motorsport insight and operational experience.”
– Hiroshi Imai, Vice President and Senior Officer
Through its involvement in these and other races across the globe, Bridgestone will continue to advance and refine its technologies and brand power by pursuing the limits of maximum tyre performance under extreme conditions as it seeks to support the safety of all drivers and riders from professionals to amateurs and teams, and to empower each and all to achieve their best from the ground up.