From her atelier in Dubai, Vaishaly Singh, Founder of AARAYA®, is redefining the art of luxury gifting. Her brand, AARAYA®, is not just a chocolatier. It is a maison of craftsmanship, where every creation reflects balance between flavor and form, tradition and modernity, art and authenticity.
With its philosophy Designed for Connoisseurs, AARAYA® has become a name celebrated among those who understand quiet luxury. The brand has been honored with the Great Taste Awards UK in both 2022 and 2023, and the International Confectionery Product of the Year 2024. It has also partnered with some of the UAE’s most iconic destinations including Burj Al Arab, Museum of the Future, Ain Dubai, and conglomerates as such Emirates Airlines, Tesla and VISA.
“Luxury is emotion made tangible. It must linger long after the moment has passed.”
– Vaishaly Singh, Founder of AARAYA
A Vision Born of Passion
“I wanted to create something timeless, not trendy,” she says, with calm conviction. AARAYA® was born from her desire to bring a couture standard of detail into the world of chocolates and gourmet dates.
What began as a personal pursuit has evolved into a brand that is now setting new benchmarks in the region and becoming internationally recognized for its quality and distinctive sensibility.
Behind this artistry is the collaboration with Master Chocolatier Barry Colenso, globally renowned Chocolatier.
His technical mastery paired with Vaishaly’s creative philosophy results in confections that are both visually exquisite and unforgettable in taste and texture.
Designing Luxury for a New Era
AARAYA®’s design language draws deeply from haute couture. Minimal, sculptural, and instantly recognizable. Every box, tray, and seasonal presentation is curated like a collector’s object. The Maison Collection and limited edition Art Trays elevate gifting into a moment of art appreciation. Every piece is designed to be experienced slowly, thoughtfully, and joyfully.
AARAYA® also represented the nation at the Make It in the Emirates Exhibition 2025, strengthening its identity as a proud UAE-born luxury house with global vision.
“We never create for the shelf. We create for the soul.” – Vaishaly Singh
A Woman of Vision and Purpose
A corporate strategist turned entrepreneur, Vaishaly balances artistry with disciplined leadership. She has shaped AARAYA® not only as a product brand, but as a cultural expression rooted in elegance and intention. Her contributions were recognized with the Wonder Woman Award at the Tally MSME Honours 2024, honoring her role in elevating the UAE’s SME landscape and redefining what modern craftsmanship can look like.
Designed for Connoisseurs
At the heart of AARAYA® lies a simple truth. Luxury is not about abundance. It is about meaning and intention. Every flavor, every texture, and every visual detail reflects that philosophy. This is why AARAYA® has become the choice for discerning clients across the world who seek something rare, personal, and memorable for significant occasions. Clients from the GCC, Europe, Southeast Asia, and Africa travel to Dubai to personally experience AARAYA® in its truest form. They do not just place orders. They arrive to see, taste, and feel the artistry. They come because they are not looking for a chocolate box. They are looking for something that speaks without words. AARAYA® welcomes them quietly and confidently. A world where gifting becomes art and indulgence becomes memory.
“People travel to us because they want a gift that carries emotion. Something that feels personal even before the box is opened.” – Vaishaly Singh
AARAYA® continues to grow across cultures and continents, carried by those who recognize and appreciate true craftsmanship, one handcrafted jewel of chocolate at a time.
Also check out @aaraya.ae – Designed for Connoisseurs!