In collaboration with Emirati architect Abdalla Almulla, Abu Dhabi Motors, and BMW Middle East have created “Contours of Motion” at this year’s Abu Dhabi Art Fair to mark the 40th anniversary of Abu Dhabi Motors
Abu Dhabi Motors, the official importer of BMW Group vehicles in Abu Dhabi and Al Ain, is participating at Abu Dhabi Art 2025 for a second consecutive year through a new design pavilion created in collaboration with Emirati architect and designer Abdalla Almulla.
Commissioned to mark 40 years of BMW Abu Dhabi Motors, the pavilion titled “Contours of Motion,” reflects a journey of innovation rooted in place. The pavilion further cements BMW’s commitment to design, community engagement and nurturing locally based creative talent, while reinforcing the brand’s role as the official VIP mobility partner of Abu Dhabi Art.
“Contours of Motion” designed by Abdalla Almulla draws inspiration from the sculptural elegance and motion found in BMW’s flagship models, including the BMW 7 Series and translates these into a fluid, walkable spatial experience.
“I created ‘Contours of Motion’ to capture the quiet power and refinement of BMW and express it through a form that feels native to our environment. The idea was to create a premium, welcoming space that visitors can move through and experience — where automotive design and architecture meet.” – Abdalla Almulla
With soft forms, layered volumes and carefully framed views around the displayed fully electric, yet powerful BMW i7 M70, the pavilion allows visitors to experience the brand’s design values in an immersive, art-led setting that also reflects the spirit of Abu Dhabi’s landscape.
Syed Faiz Karim, CEO, Abu Dhabi Motors, said: “For four decades, Abu Dhabi Motors has brought BMW’s innovation and craftsmanship to customers in the capital. Showcasing an Emirati-designed pavilion at Abu Dhabi Art is a natural continuation of that journey. It reflects our commitment to Abu Dhabi, to our clients and to the cultural life of the city.”
As the official VIP mobility partner for Abu Dhabi Art, Abu Dhabi Motors will provide a dedicated fleet of BMW vehicles to transport VIP guests throughout the fair, extending the same premium experience seen in the pavilion to the visitor journey.