Over 5 years, the content studio has produced 16 Indian Adaptations, 8 Book to screen re-imaginations and 16 originals
While the OTT content space was still in its nascent stage, Sameer Nair, the CEO of Applause Entertainment had a vision way ahead of its time. Identifying a world that exists between Naagin and Narcos, in 2017, ‘Applause Entertainment’, a content and IP creation studio backed by the Aditya Birla Group was re-founded in a new avatar. The unique ‘hub and spoke’ model of Applause Entertainment now celebrates 5 years of creative storytelling and creating 40 shows.
Applause Entertainment is behind some of the most popular shows like Scam 1992: The Harshad Mehta Story, Undekhi, Rudra: The Edge of Darkness, Criminal Justice and Mithya amongst others. Further raising the bar of storytelling, the content studio now expands its horizons into newer content formats including films, documentaries, animation and upscaling its regional content pipeline across languages. The forthcoming slate looks even more exciting with tent pole shows including Tanaav, Scam 2003: The Abdul Karim Telgi Story, Donaali, City of Dreams S3 and Gandhi to name a few, 8 upcoming movies, 4 documentaries under production, legendary Indian animation and lots more.
Sameer Nair, CEO – Applause Entertainment said, “The purpose of a storyteller is not to tell you what or how to think and feel, but to give you something to think and feel about. This is what we strive to do. Building a scalable creative business requires art, science and magic blended with considerable fiscal discipline. As we celebrate our 5-year anniversary today, we feel a deep sense of gratitude towards every single person who helped make our vision to dazzle, disrupt and delight, come alive. The journey from being ‘Applause Entertainment’ to becoming the ‘House of Applause’ has been a dramatic yet rewarding ride and the love has been definitely worth all the risk. Heading into the future, we are excited to continue telling stories that are intensely local, but also aspire to resonate with diverse audiences across the globe.”