Fashion & Beauty

RAMP ROYALTY: Day 5 of Dubai Fashion Week where Statements were Made!

Dubai Fashion Week (DFW) completed its penultimate day with a spectacular programme highlighting traditions and craftsmanship from around the world. THAT Concept Store curated a multi-designer showcase fusing fashion and culture, followed…

LUXURIOUS & TIMELESS: The Rule of Middle-Eastern Beauty Trends!

The beauty industry is going boom with the Middle Eastern takeover, the centuries old tradition blends with modern innovation to redefine global beauty standards. From oud permeated scents to dark kohl eyes…

A MODEST REVOLUTION: Where Tradition meets Style!

Wanna be modest and still go with the trend? The fashion world globally is witnessing a remarkable shift as modest fashion moves from the shadows to spotlight. The designers are moving forward…