My Little Coco is the best-selling family lifestyle brand founded by UK based television presenter, author and entrepreneur Rochelle Humes. My Little Coco is excited to announce its launch in the Middle East, distributed exclusively by The Little Birdy Group.
The partnership sees a collection of My Little Coco’s best-selling hair, bath and body products being available in-store and online at leading retailers across the Emirate, reflecting the brands strong international expansion as demand for mild and gentle, vegan friendly products continues to rise.
Lovingly made to be the simplest and softest of formulas for little one’s delicate skin and hair, the multi-purpose collection is enriched with nourishing organic coconut oil and beautifully scented with soft and comforting fragrances. Suitable for newborns, babies, children and parents, My Little Coco is proud to be extra-gentle, contains no-nasties and is paediatrician approved, dermatologically tested and suitable for sensitive skin. It is also free from parabens, sulphates and dyes, vegan friendly and cruelty-free.
Speaking on the launch, Founder Rochelle Humes said: “I’m so excited to see the launch of My Little Coco across the Emirate. I founded the brand 5 years ago with a capsule collection of 7 multi-purpose skin and hair products, and since then we have launched new bestselling fragrances, BABY MAMA (for mums-to-be), weaning and babywear, and summer accessories. I’m so proud of everything that My Little Coco has already achieved, and this latest expansion is another ‘pinch-me’ moment.”