Shraddha Kapoor is one of the most beloved actresses who recently created a success phenomenon with Stree 2, emerging as the first female lead to deliver such a massive hit. The actress has a huge fan base that showers tremendous love on her, and she indeed reciprocates that affection. She is one of the few actresses who think of her fans, and the evidence of this is seen in her vision of creating her own brand, Palmonas, which aims to solve the problem of people who cannot afford to buy gold.
When Shraddha recently went to attend a summit, she was asked, What was the idea behind starting jewellery brand, to this the actress replied, “A lot of people find it very difficult to buy real gold jewellery because ofcourse it’s very very expensive and ofcourse we all don’t like our jewellery sit in the lockers for the most of the times so we want to wear something that has quality finish to it at the same time it doesn’t pinch your pockets but we don’t want to wear imitation jewellery matlab ek do bar aao pehan lete toh vo kharab ho jata hai toot jata hai aapko shayad rashes aa jaate hain so my jewellery brand is in the category of demifine jewellery which is right in the middle it’s 18 karat thick gold plating on premium base metals. It hypoallergenic it is tarnish free it is waterproof so my brand is offering really fabulous thing we also have jwellery for men and accessories for men and women also. I am wearing palmonas earrings my vision and my co-founder pallavi’s vision is you know to solve this issue and give really trendy really good quality jewellery option to everybody out there.”
Moreover, Shraddha is currently basking in the success of Stree 2, which is not only winning over the masses but also breaking records at the box office. With this film, she has become the first female lead to achieve such record-breaking success.