Katrina Kaif launched her make-up label Kay Beauty in 2019 with the aim of crushing many stereotypes. In her words, it is an extension of her personality and a representation of who she really is. With the beauty brand, she has reached out to many women and conveyed the message of self-love and self-acceptance.
Earlier this week, Kay Beauty achieved another feat. To crush the stereotype that make-up is exclusively meant for women, her brand reached out to social media influencers who helped spread the message that make-up is not a gendered endeavour. Talking to social media, Katrina wrote, “#MakeupForAll! Super excited to have our amazing male influencers joining our kay Community, testing & trying out Kay cosmetics & breaking the norms after all we always say… ItsKayToBeYou”.
When she launched her brand, the men of Bollywood took to their social media to congratulate her on Kay Beauty. These include Mr Amitabh Bachchan, Salman Khan, Hrithik Roshan, Aamir Khan, Varun Dhawan, and Aditya Roy Kapur among the others.