Mall of the Emirates is celebrating the arrival of Spring/Summer 2022 with the launch of MOE Fashion Live — a fashion and beauty pop-up experience to welcome the new season in style. From 25 – 27 March, visitors to Mall of the Emirates will enjoy a line-up of exciting activities in and around the pop-up as the mall creates the ultimate shopping experience for today’s fashion and beauty enthusiasts.
Today, Mall of the Emirates will team up with much-loved Istanbul-based label, Les Benjamins to honour the recent opening of the fashion retailer’s first standalone store in Dubai. Located on the first floor of Mall of the Emirates and spanning 213 sqft, the flagship store embodies the brand’s long-time relationship with the artistic community in the UAE. Following the show, guests can admire the latest collections featured in THAT Concept Store before stepping into a beauty masterclass hosted by MAC Cosmetics’ master makeup artist, Mariam Khairallah.
Meanwhile, 26 March will see the mall host a day of fun-filled activations for the whole family. This includes a fashion show hosted by home-grown sustainable fashion favourite, The Giving Movement, featuring playful mini me looks, and a kids’ dance session. On the same day, social media fans can watch a masterclass hosted by TikTok sensation, Yara Aziz and learn the latest beauty tips in a Milk masterclass with creative makeup artist, Vanity Venom.
The final day of the pop-up experience will see fashion shows from Italian fashion brand, Elisabetta Franchi and popular modest wear designs from Ferial Albastaki. For those looking to get creative, Zoya Sakr in partnership with BVLGARI will host a flower workshop, inspiring visitors to create their own beautiful floral arrangements at home.
Michelle Walsh, Senior Director Marketing and Communications at Majid Al Futtaim Shopping Malls says, “As the home of international and regional fashion brands, we are thrilled to welcome in the new season and are sure our visitors will enjoy the latest Spring Summer collections arriving in stores. True to our vision of creating great moments for everyone, every day, Mall of the Emirates will kick off the season by offering a host of immersive activities to further elevate our unrivalled shopping experience and create a unique retail experience.”