Oral care gets its super-hero with Oral-B iO!

Oral-B’s newest electric toothbrush delivers the best experience of a professional cleaning right at home

Oral care seems to have got a super-upgrade! Delivering professional care experience right at home is Oral-B’s latest innovation – the Oral-B iO electric toothbrush. With a combination of providing one of the best-ever clinical performances with a superior user experience, it makes it one of the industry’s most advanced brushing products, claim experts.

As per dental experts, the toothbrush promises 100 percent more plaque removal after eight weeks vs a regular manual toothbrush and 100 percent healthier gums in just one week vs a regular manual toothbrush. Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa, says, “Oral-B iO introduces a new era in brushing and is a monumental leap in innovative oral care technology. It strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health.”

The Oral-B iO uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel.

The Linear Magnetic Drive helps produce controlled, harmonious movements, while the redesigned brush head combines oscillating, rotating movements with micro-vibrations to ensure a deep clean that reaches every contour. The brush head has been redesigned with twisted bristles, and reinforced with high-density tuft-in-tuft configuration, for a sensational brushing experience. The unique bimodal smart pressure sensor helps identify and guides users to brush in the optimal pressure range by offering a variable-speed smart drive that adjusts frequency to protect gums and enamel. The smart display and Artificial Intelligence tracking provides real-time individual tracking and coaching. Oral-B iO has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking across 16 zones to ensure a professional clean feeling every time.

This latest addition to the brand’s line of electric toothbrushes, comes after six years of intensive product research and development and UAE is the first market in the Middle East and Africa region to launch. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the ‘Creating the Future’ agenda of Expo 2020 Dubai.



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