Swarovski illuminates Dubai’s Skyline with Burj Khalifa displaying video that features the capsule collection with global ambassador Ariana Grande
In celebration of Swarovski’s latest collaboration with renowned and popular singer, Ariana Grande, the brand marked the regional launch of this milestone moment by taking over a beloved Dubai icon. On February 4th, 2025, Swarovski shone tall amidst the glistening skyline of Dubai with a spectacular display on the Burj Khalifa.
The evening unfolded in a dazzling Old Hollywood Glamour themed party held at NAZCAA, the Japanese Peruvian restaurant perched high above the city at the Address Dubai Mall Hotel Downtown, offering breathtaking views of the skyline. The reveal of the collection, served as the highlight of the night, projected on the Burj Khalifa in a mesmerizing display that captivated everyone in attendance. At the venue, guests were invited to explore the collection which beautifully combines clear crystals, delicate crystal pearls, and musical symbolism into elegant and modern designs.
The star-studded event welcomed an array of celebrities, regional influencers, and friends of the brand including Nadine Njeim, Joelle Mardinian, Ella Kadoura, Maritta, Jessica Kahawaty, Nathalie Fanj, Zeyne, Karen Wazen, Ebrahim Samadi and many more.
“Ariana’s fresh charisma and uplifting energy perfectly aligns with Swarovski’s mission of spreading joy and creativity. Her brilliance as an artist, reflected in her songwriting, vocal performances, and unique personal style, complements the essence of our latest collection, which celebrates individuality and self-expression. We are excited to embark on this inspiring creative journey with her as our Brand Ambassador.”
– Nasr Sleiman,
General Manager of Swarovski Middle East
The Ariana Grande x Swarovski Capsule collection is available as immersive pop-ups worldwide