Vocal for Local: Vidya Balan’s ‘style’ to make a social statement! 

Vidya Balan used e-promotions for her latest film Shakuntala Devi as a platform to make a social statement. She curated an entire range of outfits to promote the local enterprises and weavers. Vidya’s looks weren’t only incredibly classy and stylish but also vocalized and gave meaning to what it means to be Vocal for Local. Balan defined #vocalforlocal for her followers differently in each post. Here’s looking at some of the looks that had us wowed:

Look 1: The Ganai family of Bengal wove this handloom cotton which is hand block printed and dyed in natural dyes. The leftover fabrics were used to make potlis. The fabric if disposed will decompose back to the soil.
#vocalforlocal means asking questions before you buy so that your clothes don’t clog the planet.

Link : https://www.instagram.com/p/CC8YslOHJbn/

Look 2: This Brij Bari mul mul saree is soft and most apt for the summers of India. Crafted by weavers in Delhi the saree is a fun play on the classic black-white-red combination.

#vocalforlocal doesn’t mean that you don’t find variety.

Link : https://www.instagram.com/p/CC8mlKhHQpD/

Look 3: The pink handwoven chanderi saree handwoven is part of Rouka’s ‘every inch of fabric’ initiative that uses all the fabric from their garmenting to create surface ornamentation and textures.
#vocalforlocal means creating beautiful pieces with using waste and being mindful.

Link : https://www.instagram.com/p/CC9Frk7nJlh/

Look 4: #vocalforlocal Sustainable and comfortable fuss free long yoke cut strap dress with handmade print of flora and fauna.Digitally printed on 100% basic weave pure cotton muslin, with a woven jacket.

Link: https://www.instagram.com/p/CC9-mZ_npbX/ 

Look 5: #vocalforlocal This salwar kameez has been made in a woven silk chanderi. The brand has used natural tie and dyed techniques and then dyed in natural organic indigo colours.

Link: https://www.instagram.com/p/CC-w3zPnKHc/

Look 6: This ensemble is such that can be worn as separates and restyled. Created in handwoven organic cotton and striking signature shibori pattern, this blazer adds structure to any separate it is paired with. The hand pleated palazzos with artisanal treatment like the custom made block print make it a statement piece.
#vocalforlocal States that with power comes responsibility, and being a bigger brand means making clothes more meaningful.

Link: https://www.instagram.com/p/CDAhvFrn6iH/

Look 7: This Anavila linen saree not just is mindful in its resources but also thoughtful about the community weavers in Bengal where it was woven, or the block printers in Gujarat. #vocalforlocal In Indian crafts mainly means sustaining communities, culture and stories.

Link: https://www.instagram.com/p/CDBIyhOHY2A/

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