As the face of some of the biggest global brands, the Bollywood star is ruling the brands market
One of the most celebrated names in Indian cinema, Deepika Padukone, has been at the Numero Uno spot for close to a decade now and by that joins cinema legends who’ve been true icons of their time. The most interesting part of this trajectory however remains the superstar’s global impact, one that’s unparalleled and unseen with any Indian female superstar both current and in the past.
The biggest determining factor of this appeal is the fact that global luxury brands like Louis Vuitton, Cartier and even pop culture brand heavyweights like Levis and Adidas are choosing Deepika Padukone as their brand ambassador. Conventionally international luxury brands have always taken a product-first and brand-first approach, steering clear of endorsements.
This unprecedented and monumental shift in the brand world, speaks volumes for the kind of confidence these big names have in Deepika Padukone as prior to this these brands did not appoint any Indian or even other global celebrities to be their ambassadors.
Deepika is no stranger to the global stage- whether it is her international film, awards and recognition for her work, magazine covers or her major event appearances, she has done it all. However, the biggest testament of her global superstardom is that top billing international brands are signing her as their global face, something that no other Indian has achieved so far.
What’s even more remarkable is that despite being based in India, Deepika Padukone has an unexplainable yet very real global appeal, making her the first Indian face that brand biggies are betting on.
Commenting for this to be a unique case study, a brand expert says, “It is important to note that brands such as Louis Vuitton and Cartier are mammoth brands that are extremely stern about their reputation and representation. These are names that would never sign ambassadors on a whim based on clout or recommendations but make a calculated and precise decision based on data and research. The fact that Deepika Padukone is topping every one of their lists speaks volumes of her ever growing global impact and she is unquestionably the biggest global brand ambassador from India.”