David Guetta, the global DJ legend known for pushing musical boundaries while staying true to his roots, has found his perfect match in Porsche – both are perfectionists who know how to evolve with the times.
Just like Porsche’s Macan Turbo and Taycan Turbo GT – the new stars of the electric vehicle world – Guetta is revving up for an electrifying campaign that blends music, speed, and precision.
Against the stunning backdrop of Dubai’s Mohammed bin Rashid Al Maktoum Solar Park, Guetta’s Future Rave Remix of Titanium drops the beat as the soundtrack to a high-speed, high-energy spectacle. The iconic 263-meter Solar Park tower becomes his DJ booth, bathed in an unprecedented show of light and motion that’s as fast and flawless as the cars themselves. It’s a high-voltage performance where technology, music, and speed collide!
“This collaboration is one of those things you dream of as a kid. Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.”
– David Guetta
New Porsche EV Models Take the Spotlight
In 2024, Porsche went fully electric with the launch of the second-generation Macan, delivering everything a Porsche owner desires – from sleek, timeless design and standout performance to everyday practicality. The new Macan nails the SUV game, with the Macan Turbo leading the charge accelerating from 0 to 100 km/h in just 3.3 seconds, reaching a top speed of 260 km/h.
But hold onto your seats because the Taycan Turbo GT is the true powerhouse here. As the most powerful production Porsche ever, with over 1,100 hp, it’s rewriting the record books. The Weissach package, designed for the track, just smashed records for the fourth time on its fourth continent – after conquering Nürburgring, Laguna Seca, and Shanghai, it also set a new electric car record on São Paulo’s Interlagos Circuit.
“Dubai is a city that never stops surprising. The Solar Park is an incredible location, and not many people know about it. That’s when we thought, it’s perfect for Porsche as it aligns with our clear path towards sustainability.”
– Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE.
Collaboration Turns Dreams into Reality
Bringing this high-voltage production to life was no small feat. Thanks to key partners like the DEWA and the Dubai Department of Economy and Tourism (DET), the vision of innovation and sustainability was made possible. Together, they are helping Dubai cement its place as the ultimate hub for both technology and green energy.
The breathtaking Mohammed bin Rashid Al Maktoum Solar Park, operated by DEWA, served as the perfect backdrop for this electrifying partnership.
“Dubai continues to take the lead as a city of inspiration and innovation, and we are honoured to partner with Porsche on this global campaign for its new electric vehicles. The MBR Solar Park provides the perfect setting for the unveiling, showcasing the city’s commitment to sustainability and demonstrating our continuous efforts to foster and encourage innovative, future-ready solutions, in line with the Dubai Economic Agenda, D33. Collaborations with forward-thinking global brands such as Porsche, and international cultural influencers such as David Guetta, are key to driving awareness of sustainability and highlighting technological progress as we continue to shape the future of Dubai as the best city to visit, live and work in.”
– His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM)