For Spring-Summer 2025, global pop superstar and Academy Award-nominated icon Ariana Grande brings her sparkle to Swarovski’s Mathemagical world – a kaleidoscope of color and light where creativity, craftsmanship, and joyful self-expression collide. To mark 130 years of brilliance, Swarovski’s Global Creative Director, Giovanna Engelbert, reinvents Metamorphosis, using the magic of beauty to showcase the brand’s evolution and solidify its iconic status.
In her third campaign with Swarovski, Ariana undergoes a stunning transformation through the lens of light-filled jewelry. Moving away from the glitzy glamour of Holiday 2024 and the vintage allure of the Ariana Grande x Swarovski Capsule, this new chapter finds Ariana exploring how style and self-expression come together in a vibrant, 1960s-inspired visual journey captured by Mert and Marcus.
“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign. Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”
– Ariana Grande
The collection and campaign celebrate the dynamic essence of crystal, with Swarovski’s savoir-faire shining through joyful, creative designs that continue to shape the pop culture conversation.
“I’m intensely drawn to pop culture and the role of jewelry within it — it has the power to transform not just how you look, but how you feel. My vision is to create a new jewelry culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”
– Giovanna Engelbert
Millenia
Ariana brings Millenia’s iconic style to life, debuting the enchanting new lilac hue – bold yet timeless, in gold-tone settings. Each stone shines like a love letter to crystal, creating a high-fashion fantasy that’s as regal and magical as Ariana herself.
Idyllia
Ariana softens her look with Idyllia, stepping into Swarovski’s Mathemagical garden. This collection’s intricate crystal petals form dreamy flowers and butterflies in technicolor romance, showcasing Swarovski’s craftsmanship at its most complex and cool.
Dulcis
Pop meets candy in Dulcis, where color and creativity come to play. Vibrant resin jewelry with bold crystal inlays bursts with sweet, unexpected energy. It’s all about fun, luxury, and layering—just like Ariana.
Chroma
Chroma serves up a chromatic explosion of style. Debuting alongside Dulcis in a candy-colored celebration, Chroma introduces Chroma Twist—Swarovski’s first collection designed with sustainability in mind. Made with at least 50% Swarovski ReCreated Crystals and 90% recycled metal, it offers style that’s as durable as it is dazzling.
Get ready for a colorful ride where fantasy, fashion, and Ariana Grande’s star power collide!