The Iris Apfel x H&M collection is an exhilarating kaleidoscope of wonderfully clashing colours, patterns, textures and materials — a flamboyant celebration of the beloved 100-year-old icon, whose famously over-the-top style has inspired and awed generations of fashion-savvy admirers.
The pieces feel larger than life, joyously brazen, irreverent even — fitting for Iris Apfel, who has defined her unique look by going against fashion stereotypes. Iris doesn’t believe in following trends. She believes that style should come from within. The collection is an invitation to reveal your true self through what you wear and to have fun with fashion. Dress for yourself and you can never go wrong.
The designs reflect this positive, empowering outlook. They’re playful, bold and original. There is a vivid aquamarine suit embroidered with delicate garden pea vines, the peas rendered as iridescent pearls; a glossy acid green and violet jacquard jacket with an oversized feather pattern and a chic, timeless silhouette; a fuzzy green cropped blazer with a floral-print lining; a wonderfully voluminous violet jacket made from theatrical tulle swirls; as well as relaxed lounge sets, dramatic kaftans, and more. And more is definitely more when it comes to the collection’s palette, which features a rainbow of exuberant, vibrant colours: canary yellow, emerald green, violet, turquoise, sunset orange. A feast for the eyes.
The jewellery and accessories push the collection even further by offering up yet more wild glamour. Iris devotees can pile on oversized chains, a thick cuff emblazoned with black-and-yellow dart frogs, a very charming charm bracelet, and stylishly bulky rings depicting Iris’s iconic face. Several of the pendants can be unclipped from their necklaces to be worn as brooches, letting the wearer adapt the pieces.
The collection’s fabulously baroque garments, jewellery and accessories are not one-hit wonders to be pulled out only for special events. They are designed for everyone and any occasion. They can certainly be worn all together for an eccentric extravaganza à la Iris, but they can also be paired with neutral wardrobe staples, like a favourite pair of jeans and a white shirt, for a versatile outfit with a flash of fantasy. Make these pieces your own, experiment with your style, and find your inner Iris.