Luv, Kussh and Sonakshi Sinha’s initiative to promote Indian artists earns industry praise

Their newly-launched online platform ‘House of Creativity’ showcases and promotes emerging Indian artists globally

Luv, Kussh and Sonakshi’s Sinha’s art venture, ‘House of Creativity’ has been garnering much love and praise from the industry post its launch. An online platform that showcases and promotes emerging Indian artists here and abroad, the unique initiative is being lauded by industry stalwarts like Vidya Balan, Akshay Kumar and Twinkle Khanna. The stars took their social media to post about HOC. They were joined by the likes of Kartik Aaryan, Huma Qureshi, Saquib Saleem, Rhea Kapoor, Patralekhaa, Jackky Bhagnani to name a few.

Conceptualised and materialised by Luv, Kussh, and Sonakshi Sinha, the platform will showcase handpicked emerging Indian artists from across the world and educate art connoisseurs.

The three Sinha siblings share this passion for art. Sonakshi Sinha has been painting since childhood and sustained her creative practice despite the busy career as an acclaimed actor, while Luv was inspired by his love for cinema to take up photography. Kussh too, besides being a trained filmmaker has maintained a creative photography passion.

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