SPRING / SUMMER 2022 RUNWAY CAMPAIGN: Malone Souliers takes to the Pool!

Malone Souliers’ Spring / Summer 2022 runway campaign celebrates the carefree optimism of a summer spent poolside. Inspired by the colour-soaked travel photography and dazzling jet set style of the 60s and 70s, it showcases the runway collection against a leisurely backdrop of candy striped loungers, neon pool floats and shimmering blue waters – a perfect setting for the newest and most holiday-worthy styles.

Vivid hues, lightweight constructions and translucent textures are key themes in the spring/summer 2022 runway collection that offer an impactful edit of statement shoes that are perfect for lounging in the sun. The colour story continues in their square-toed Frida sandal, now reimagined with a series of playful chevron and multicolour elastics drawn from their archive for a zero-waste approach.

Several Malone Souliers icons make a triumphant return, including the Savannah lace-up pump, now in a sumptuous purple snake-print elaphe leather. Meanwhile, the bestselling Norah, featuring their signature curved silhouette and cross-strap details, is now available for the first time as an elegant 10mm flat, adding further versatility to one of their most beloved styles.

“Summer, for me, is all about optimism, light and colour. But it’s also about taking time to relax, have fun and be your best self. Imagining a blissful afternoon by a beautiful mid-century pool is a way of bringing together all those things, so I’m thrilled to see our runway styles come to life in this campaign setting. I hope it inspires our friends and clients to kick back and dress up this summer – I know I will be!” – Malone Souliers.


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