Tanishq’s new contemporary collection is inspired by symbols and success synonymous with the UAE
The United Arab Emirates celebrates 50 years of its union on 2nd December 2021. Tanishq is celebrating this Golden Jubilee with an exclusive jewellery collection to mark the occasion.
Integrating the iconic symbols of UAE’s rich heritage, the collection captures the essence of the country’s past and inspiring future vision. The collection is inspired by stylized symbols such as the UAE flag, the iconic falcon, and the classic Arabic Dallah. Also seen in the collection are pieces inspired by the date palm, a signature of hospitality, and 7 shining stars that denote the unbreakable bond of the 7 Emirates. The iconic symbols have been crafted into exquisite designs under a collection that has more than 40 jewellery pieces. These span a variety of categories including long intricate necklaces, colorful rings, lapel pins, and earrings.
“The UAE’s Year of the Fiftieth coincides with the first-year anniversary of Tanishq’s presence in the region so we wanted to celebrate this special occasion with a collection inspired by the region,” said Aditya Singh, Head – Jewellery International Business, Titan Company Limited.
“We wanted to create something that would be special to all the people who make UAE special. This collection is for consumers who are modern, progressive, fashion conscious, and jewellery plays an integral role in their wardrobe,” said Vandana Bhalla, Marketing Head – International Business Divsion, Titan Company Limited.
“Through every design, we’ve tried to encapsulate that vision of deep rooted culture and refreshing drive for modernity. Even in crafting the collection we used a similar blend of age old traditional jewellery handicraft along with state-of-the-art modern technology,” added Beate Steinfeld, Trend and Design Head, Tanishq International.
The collection is attractively priced between AED700 and AED 7000. The jewellery was launched at an a event held in the city, wherein Tanishq also announced the opening of three new stores before the end of the year at Al Barsha, Dubai Mall and the Hamdan Street.