India’s leading Content Company, Zee Entertainment Enterprises Ltd. (ZEE) today announced the launch of a Premium Video On Demand (PVOD) service on leading content distribution platforms. With this new offering, consumers will now be able to watch their favourite new blockbuster releases in the comfort of their homes, along with their entire family at an attractive (per film) price point.
Right since its inception, keeping consumer interests at its core, ZEE has consistently set new trends for the Industry to follow. Along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms. The service will also provide partners and platforms the opportunity to acquire and retain new customers.
Speaking about this new initiative, Mr. Shariq Patel, CEO, Zee Studios said, “We are very excited to bring this new offering to all the movie buffs around the globe. While we alllove to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”
Ms. Vibha Chopra, Head – Global Syndication and International Film Distribution, ZEE added, “We are very excited to partner with key content distribution platforms including DTH, Cable and Telecom players globally and bring the latest Indian language movies, direct to consumers in the comfort of their homes.” With new releases every month, the Company aims to bring the theatres right to the consumers’ homes, offering them a quality family viewing experience. The service will also be available as ‘Zee Plex’ on ZEE5 (ZEE’s OTT Platform) in India & overseas.
The Company has scheduled the launch of this all new service on its Foundation Day – i.e. 2nd October 2020.