Zoya Akhtar – Reema Kagti venture into advertisement production!

Tiger Telly’s first outing features Sachin Tendulkar, Anil Kumble and Yuvraj Singh

Reema Kagti and Zoya Akhtar’s production house, Tiger Baby known for its high quality content films has now stepped into the advertising space.

The production house aims to create short-form content ranging from TV and digital video commercials, music videos and brand films while maintaining a high standard of innovative and visually compelling storytelling.

Tiger Telly rolled out their first TVC, directed by Arjun Varain Singh (director of the soon to be released film Kho Gaye Hum Kahaan). The commercial stars Sachin Tendulkar, Anil Kumble and Yuvraj Singh.

Commenting on it, Zoya Akhtar says, “This is Tiger Telly’s first ad film. We are excited. As a studio we aim to tell stories across all formats and this campaign helped set that up beautifully. We’re looking forward to more collaborations like this.”

“It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it,” adds Arjun Varain Singh, the director of the films.

The film features the three cricketing legends on a boys road trip. The ad film featured Sachin Tendulkar, recreating the cricketer’s very first car, a bayers blue Maruti 800.



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