Inspired by its rich Austrian heritage and unparalleled craftsmanship, Swarovski’s Spring/Summer 2025 jewelry collection is a technicolor dream brought to life. Curated by Global Creative Director Giovanna Engelbert, ‘Joyful Technicolor’ is a celebration of color in all its glory – think crisp whites, dreamy pastels, and bold candy hues that pop!
From Millenia’s dazzling reinvention to the nature-inspired magic of Idyllia and the kaleidoscopic brilliance of Gema, every piece tells a story of craftsmanship, innovation, and sheer sparkle. Here’s what’s lighting up SS25:
MILLENIA – A Love Letter to Crystal
Bow down to the icon! The Millenia family is back with even more color-powered brilliance. Featuring bold Rivière silhouettes and cascading crystals, this timeless collection now welcomes hand-set purple crystals in gold-tone plated settings—because elegance should always make a statement.
IDYLLIA – Nature’s Most Dazzling Fantasy
Swarovski takes it up a notch with Idyllia, a celebration of whimsical flora and fauna in radiant crystal form. Think golden butterflies, blossoming flowers, and a show-stopping maximalist necklace that blends bezel, epoxy, pavé, and Pontiage into one masterpiece of pure artistry.
GEMA – A Kaleidoscope of Color
Inspired by Viennese artist Gustav Klimt, the Gema collection is a riot of color and contrast, featuring unexpected crystal formations, pastel hues, and an innovative new bubble prong setting. Abstract, artsy, and absolutely dazzling—just like a Klimt painting in jewelry form!
CHROMA – The Prism Effect
Think of Chroma as a color explosion, where Swarovski’s stone-on-stone technique meets precise cuts and masterful craftsmanship. The hues shift from saturated spring tones into vibrant summer shades, offering a bold contrast to Millenia’s sleek sophistication.
CHROMA TWIST – Where Color Meets Conscious Creativity
Swarovski takes a sustainable step forward with Chroma Twist—a circular, reversible collection featuring Swarovski ReCreated Crystals in green, yellow, and blue. Oh, and every piece is made from recycled metals—because sustainability should be just as chic as it is responsible!
DULCIS CANDY – Jewelry, But Make It Sweet
Craving something playful? Dulcis Candy serves up sugar-coated sparkle with precious-cut crystals and resin in Swarovski’s signature hues—green, pink, blue, and yellow. Chokers, rings, earrings, and bangles? Yes, please!
LUCENT – Bold, Bright & Brilliant
This collection is all about the glow. Lucent’s full-cut crystal designs now feature a vibrant Light Topaz hue, proving that more color = more fun.
MATRIX – The Art of Elegance
Taking inspiration from the helix structure, Matrix is all about refinement with a twist. For SS25, it’s getting bigger, bolder, and brighter with green and blue baguette-cut crystals, a pink crystal choker in a striking convex shape, and a modern update to the Matrix Tennis collection. Crystals spiral into brooches and earrings, while asymmetric strands create a choker that’s both delicate and daring. And for a little extra romantic flair? Swarovski has added pink heart motifs—because love is always in style.
From classic elegance to playful pops of color, Swarovski’s ‘Joyful Technicolor’ collection is here to make SS25 a season of sparkle, style, and self-expression.