ALTBalaji and MX Player have roped in Kangana Ranaut to host their biggest reality show that will LIVE stream 24×7 and see celebrity participants locked up behind bars
OTT platforms ALTBalaji and MX Player have announced their biggest reality show – Lock Upp: Badass Jail, Atyaachari Khel. And for it they have roped in Kangana Ranaut as the star host. The reality show will see 16 controversial celebrities put together in a lock-up for months and will be stripped of their amenities. A daring celebrity host, compelling tasks, dramatic fights, and an interesting mix of contestants who will do anything to survive in the jail is the perfect amalgamation of entertainment.
‘I am thrilled and excited about foraying into the OTT with such a unique and brilliant concept.’ – Kangana Ranaut
At a press conference, Ekta R Kapoor along with Karan Bedi, CEO, MX Media – announced the feisty Kangana Ranaut as the host for this first of its kind format. ALTBalaji Group COO Zulfiqar Khan also announced that ALTBalaji will also introduce the world’s first fantasy metaverse game based on reality show. This game will be introduced with Lock Upp where the audiences can play and win real.
Bollywood stunner Kangana Ranaut shared: “I am thrilled and excited about foraying into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are massive. I am sure this show will give me a great opportunity to get in touch with my fans and entertain them as the host of Lock Upp. I want to thank the boss lady Ekta for always being by my side, she has always been someone I admire and respect a lot. I am glad that she is there with me for my OTT debut as well. To all my fans out there, get ready for the most FEARLESS show ever!”
Ekta R. Kapoor adds, “I am glad to announce India’s biggest and the most fearless reality show Lock Upp hosted by the powerhouse of talent and the dynamic Kangana Ranaut. Kangana has been a very dear friend, I am glad to support and congratulate her on her first digital debut. Lock Upp is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant, and I am sure that it will captivate the viewers and set a new-standard for reality shows. I am also glad that MX Player has partnered with ALTBalaji. I wish the team the very best and I am sure they will create history with Lock Upp and that it will be a roaring success!”
Karan Bedi, CEO – MX Media added saying, “Lock Upp is yet another step in disrupting the Indian entertainment ecosystem as it is designed as a digital first non-fiction offering that will release on a scale that is unprecedented for India. We are excited to collaborate with ALTBalaji and with one of India’s finest actors – Kangana Ranaut.”
ALTBalaji and MX Player will livestream this show 24×7 on their respective platforms and will have the audiences interact directly with the contestants. The audiences will be empowered to punish or award their chosen contestants and even play ‘Khabri’ to some of them. Produced by Endemol Shine India, the show premiers on ALTBalaji and MX Player from 27th February 2022.