Jaeger-LeCoultre celebrates the Reverso’s polo origins with the 1931 Polo Club, debuting at Watches and Wonders Geneva 2025. The immersive booth will take visitors back to the grand polo estates where the Reverso was born, in the 1930s India. This timepiece pays tribute to the Roaring Twenties, an era of glamour, Art Deco, and the rise of polo as a sport for the “sporting gentleman.” It’s a nod to the roots of the Reverso and the dazzling decade that shaped its design.
A Journey into the Reverso World at Watches & Wonders 2025!
Jaeger-LeCoultre’s booth at Watches & Wonders 2025 takes inspiration from the opulent stables of aristocratic polo estates. It’s like stepping into the world of elite polo players—where the Reverso was born—complete with natural oak, stone, and dark metals. The design subtly nods to Art Deco, while an impressive 6-meter horse ‘sculpture’ moves 360 degrees, offering a show every 30 minutes that tells the Reverso’s story.
The Reverso Story in Four Chapters
- The Birth of an Icon: From sports watch to cultural icon, the Reverso has evolved since its 1931 debut. After a revival in 1975, it entered the 21st century as a timeless classic.
- Style & Design Evolution: The iconic rectangular shape has evolved over time with variations in dials, cases, and materials while keeping the original features intact, making it one of the most recognizable wristwatches ever.
- Innovation Through the Decades: The Reverso was revolutionary in 1931, and it continues to be with each new complication. Jaeger-LeCoultre’s innovations include mechanical marvels like the Reverso Soixantième and the Reverso Hybris Mechanica.
- A Canvas for Art: The Reverso has always been more than just a watch—it’s a work of art. Since the 1930s, artisans have transformed its back into miniatures, enamel, and intricate engravings. The 1990s revival reignited interest in these crafts, keeping artistry alive.
New Models for 2025: A Blend of Tradition & Innovation
The new Reverso models introduced for 2025 blend classic design with cutting-edge innovation, like the Reverso Tribute Minute Repeater and Reverso Tribute Geographic. These models pay homage to the watch’s legacy while pushing the limits of watchmaking.
Craftsmanship on Display
Visitors can watch artisans demonstrate the skills that make the Reverso iconic, from restoration to enameling, and even witness how world-renowned Casa Fagliano crafts polo boots.
The 1931 Café: A Chocolate Adventure
In a delicious twist, Jaeger-LeCoultre teams up with chocolatier Mathieu Davoine at the 1931 Café. His creations challenge chocolate norms with bold flavors, unusual textures, and mind-blowing presentations—just like the Reverso itself.