Saudi Arabia’s first female model, Model Roz, makes a comeback for ALDO’s 2022 Ramadan Collection campaign
International leader in fashion footwear and accessories, ALDO, launches its successional Ramadan 2022 Collection campaign featuring Model Roz (@model_roz), Saudi Arabian born international model and social media star. This year’s campaign taps into the nostalgic feeling of greeting guests at the doorstep, bringing them close around a table adorned with lanterns, and celebrating moments of prayer and reflection. The campaign is now live across all brand touch-points along the consumer journey, in-store, online, and on ALDO’s social media platforms.
The ALDO Ramadan 2022 Collection stars California-based Model Roz (@model_roz) who is a celebrity model and influencer boasting over 13.2M followers on her Instagram page. In addition, the campaign features models Madison Desilva (@madisondesilva_) and Ethan Turner, photographed by Max Abadian and styled by Sophie Lopez.
This year’s collection amplifies the rich colors and adornments of Ramadan, with soft pastels, iridescent violets, gold hues, and reimagined earth tones for men’s styles, which all help to capture the essence of luxury and joy that surround this celebration. Designed with comfort features such as ALDO’s Pillow Walk and Flex technologies, the collection offers a variety of silhouettes from more casual wedge styles, to jewel-encrusted dress styles that feature architectural heels. For men, brassy hardware and croc-inspired leather materials are also a staple throughout the collection and can be found on slip-ons and classic loafers.
“It’s such an honor to partake in ALDO’s 2022 Ramadan campaign for the second year in a row,” said Model Roz about working with the brand. “For my loved ones and I, Ramadan is such an important time of the year because it’s a time when we all get to come together to celebrate gratitude, strength and self-awareness, which are all values that are so in-line with ALDO as a brand.”