DENIM AND DESIGN: Check out Gap’s new studio!

Gap just dropped something major—GapStudio, a fresh, elevated segment straight from the brand’s creative heart in NYC. Think next-level style, impeccable craftsmanship, and the kind of quality that makes you do a double take. Kicking things off with Collection 01, designed by the legendary Zac Posen, GapStudio officially steps onto the scene April 3rd.

This isn’t just fashion, it’s a statement. With precision tailoring, thoughtful details, and a thoroughly modern spin on classic American style, GapStudio is setting the tone for an evolving playground of fashion, art, and pure creative expression.

And guess what? Dubai gets in on the action too. The collection lands exclusively at Dubai Mall and online starting April 16th—just in time to serve serious looks in one of the Middle East’s most stylish hubs.

“For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style. Now with GapStudio, we’re taking that legacy to the next level. GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.”

– Mark Breitbard, President and CEO, Gap brand

 The debut campaign is as iconic as the collection itself—shot and directed by fashion photography royalty Mario Sorrenti, styled by the effortlessly cool Alastair McKimm, and fronted by supermodels Alex Consani, Imaan Hammam, and Anok Yai.

“GapStudio is where craftsmanship, creativity and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future. GapStudio Collection 01 reflects that vision — blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways. This is just the beginning.”

– Zac Posen, Gap Inc. Executive Vice President and Creative Director

So what’s in the collection?

• A Twill Tailored Trench Coat and Double-Breasted Blazer with bold new shapes and crisp finishes.

• The ultimate throw-on-and-wow Poplin Maxi Shirtdress returns in two new colorways after selling out last spring.

• The Denim Sailor Pant and Skort bring a fresh silhouette to classic fabric.

• And yes, Gap’s timeless navy and khaki are joined by a punchy “pop-orange,” a nod to the brand’s San Francisco roots.

GapStudio is where classic meets cutting-edge—Zac Posen style. Ready to rethink your wardrobe?