Gigi Hadid stars in H&M´s new film directed by Bardia Zeinali

A much-needed escape, open to all; H&M are proud to unveil the delightful and unexpected Hôtel Hennes in a brand new film. Hôtel Hennes is a fictional fashion destination, inspired by legendary art hotels, where artists, thinkers and icons hung out, collaborated, and completed residencies. It is a place where aesthetics are exaggerated and experimental, where stories can twist and turn, where dreams are made, and where fashion has no rules.

“We really wanted this film to be a much-needed break from the day-to-day and from reality. Visually, Hôtel Hennes is a wonderland; the stars are not in their usual roles and every frame is intended as a new adventure.” – Bardia Zeinali, director

Watch the hotel owner, played by Gigi Hadid, welcome a new hotel guest, played by model Jill Kortleve, to the Hôtel Hennes with the help of an entertaining cast of visitors and staff, from models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou, to newly checked-in holiday-makers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Also on site are model Olivia Vinten, as the Head of Housekeeping; dancer and content creator Donté Colley as the Head of Glow-ups; model Devyn Garcia as a lifeguard; editor Julia Hobbs as a fashion journalist; model Precious Lee as a catwalk model; and content creator Christina “Tinx” Najjar as the Hôtel’s receptionist.

“This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming, playful and escapist.” – Gigi Hadid

The spirt of escapism is further celebrated by the release of a selection of new Hôtel Hennes merch, including beach towels, sunglasses, tote bags, bikinis, shorts and t-shirts. The pieces, which are all crafted in palettes and patterns inspired by the upbeat retro look of Hôtel Hennes, will be in stores and online from 28 April. “We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!” – Ann-Sofie Johansson, Creative Advisor, H&M


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